From the mesmerizing cinnamon swirls and crunchy sugar on top, to the warm, hug-like vibes it delivers when toasted and slathered with butter, there are loads of reasons this Cub staple has amassed a cult-like following over the years. Using it for French toast is a genius move, but so is eating it the simple way—hot out of the toaster with melty, creamy butter. Pick up a loaf today at your neighborhood Cub or order it online for pickup or delivery.

Cheering on the home team has never been so easy! Shop festive bakes dressed up in Gopher gear. Touchdown tip: If your heart is set on a particular item, pre-order online, in person or on the phone and we'll have it ready for you.