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Ingredients Matter Ultra-Concentrated Laundry Soap, Lemongrass, 15 Ounce, $12.29
Ingredients Matter Laundry Soap offers powerful cleaning without plastics or harmful chemicals. Our ultra-concentrated, hypoallergenic formula uses soap flakes and natural salts to break down dirt, stains, odors, and microbes. Plus, it works! EPA Safer Choice certification and third-party lab tested to work as well as the leading laundry detergents, without ethoxylated or petroleum-based detergents, sulfates, parabens, phthalates, synthetic fragrances, preservatives, brighteners, dyes, or other unnecessary nonsense. Our easy-pour box is made from 100% recyclable clay-lined cardboard. No plastic jugs or microplastics like those resulting from polyvinyl alcohol (PVA) used in pods and sheets. 1.5 tablespoons is all you need for a standard load. Cleans powerfully in HE and standard machines and is safe for septic and greywater systems.
Tide Liquid Laundry Detergent, High Efficiency, 84 fl oz, 64 Loads, 84 Fluid ounce, $12.99
Face it, the world can be a really dirty place. Coffee mugs get jostled, flowerbeds get weeded, and home plates get slidden into. In a world where common stains can be mere moments away, you need a clean that can stand up to them. When it comes to an effective stain remover for your clothes, you know the solution is the one that you can trust in any circumstance. Tide Liquid Laundry Detergent will give you the Tide clean you love - every single time. A surprisingly powerful clean in one step-even in cold water. Tide Liquid Laundry Detergent works on 100% of common stains, including grease stains, giving you the clean and freshness you know and love in any water condition. When it comes to choosing a laundry detergent that works on all of life's messes, don't pay for water, get 2X cleaning ingredients.*Tide Liquid Laundry Detergent is America's #1 trusted detergent brand** and works in any machine, designed to work even in cold water delivering outstanding performance every time. That's not only good for your sense of clean, it's also good for your energy bill. Get a quality clean that keeps your whites white and your colors colorful, infused with the Original Scent you love from the #1 brand used by dermatologists. If it's clean, it's got to be Tide. If you like keeping it concentrated and effective, you should also try our small but powerful Tide PODS laundry pacs. *vs. leading baking soda liquid detergent brand-based variant** Voted most trusted laundry brand by American shoppers based on the 2024 BrandSpark American trust survey.
Ingredients Matter Ultra-Concentrated Laundry Soap, Lavender, 15 Ounce, $12.29
Ingredients Matter Laundry Soap offers powerful cleaning without plastics or harmful chemicals. Our ultra-concentrated, hypoallergenic formula uses soap flakes and natural salts to break down dirt, stains, odors, and microbes. Plus, it works! EPA Safer Choice certification and third-party lab tested to work as well as the leading laundry detergents, without ethoxylated or petroleum-based detergents, sulfates, parabens, phthalates, synthetic fragrances, preservatives, brighteners, dyes, or other unnecessary nonsense. Our easy-pour box is made from 100% recyclable clay-lined cardboard. No plastic jugs or microplastics like those resulting from polyvinyl alcohol (PVA) used in pods and sheets. 1.5 tablespoons is all you need for a standard load. Cleans powerfully in HE and standard machines and is safe for septic and greywater systems.
Ingredients Matter Ultra-Concentrated Laundry Soap, Fragrance Free, 15 Ounce, $12.29
Ingredients Matter Laundry Soap offers powerful cleaning without plastics or harmful chemicals. Our ultra-concentrated, hypoallergenic formula uses soap flakes and natural salts to break down dirt, stains, odors, and microbes. Plus, it works! EPA Safer Choice certification and third-party lab tested to work as well as the leading laundry detergents, without ethoxylated or petroleum-based detergents, sulfates, parabens, phthalates, synthetic fragrances, preservatives, brighteners, dyes, or other unnecessary nonsense. Our easy-pour box is made from 100% recyclable clay-lined cardboard. No plastic jugs or microplastics like those resulting from polyvinyl alcohol (PVA) used in pods and sheets. 1.5 tablespoons is all you need for a standard load. Cleans powerfully in HE and standard machines and is safe for septic and greywater systems.
Tide Free & Gentle Liquid Laundry Detergent, 84 fl oz, 64 Loads, 84 Fluid ounce, $12.99
Face it, the world can be a really dirty place. Coffee mugs get jostled, flowerbeds get weeded, and home plates get slidden into. In a world where common stains can be mere moments away, you need a clean that can stand up to them. Have peace of mind with Tide Free & Gentle Liquid Laundry Detergent. You can trust Tide Free & Gentle to provide a superior clean that is gentle on your skin. Our advanced formula is specially designed to deliver a deeper clean without the use of dyes or perfumes, ensuring that your clothes are thoroughly cleansed with a specially formulated detergent for those with sensitive skin.Trust the brand that dermatologists recommend. Tide, the #1 brand used by dermatologists, understands the importance of caring for your skin. Our Free & Gentle formula has been meticulously crafted to provide an exceptional cleaning performance while being kind to your skin. Feel confident knowing that you are using a detergent that is recommended by the experts.Tide Free & Gentle Liquid Laundry Detergent is free of dyes and perfumes, making it ideal for those with sensitivities or allergies. Our hypoallergenic formula is designed to provide a gentle and non-irritating laundry experience for everyone in your family.Tide Free & Gentle Laundry Detergent works in any machine, whether you have a top-loading or front-loading machine, and is designed to work even in cold water delivering outstanding performance every time. That's not only good for your sense of clean, it's also good for your energy bill. Experience the trusted power of Tide in a detergent that is specifically designed for sensitive skin. Try Tide Free & Gentle Liquid Laundry Detergent today and enjoy a deeper clean that is gentle on your skin. With its dermatologist-recommended, dye-free, and perfume-free formula, this detergent provides peace of mind and exceptional cleaning results.
Tide PODS Laundry Detergent Soap Pacs 42 Count, Spring Meadow Scent, 42 Each, $12.99
Tide PODS laundry detergent pacs offer surprisingly powerful clean in 1 step. Combining super concentrated detergent, extra odor fighters, and extra stain removers, each capsule cleans, freshens, and rejuvenates clothes for brighter brights and whiter whites.Small yet powerful, Tide PODS deliver cleaning power in a convenient, pre-measured unit dose form. Also, thanks to the special film and HE Turbo technology with quick-collapsing suds, the capsules dissolve completely in all temperatures and do not produce excess suds.The Spring Meadow scent is infused with with fresh floral notes to help keep your clothes smelling great. More than just a liquid in a pouch, Tide PODS delivers a surprisingly powerful clean in 1 step.
Tide Tide PODS Free & Gentle Laundry Detergent Soap Pacs, 42 Count, 42 Each, $12.99
Face it, the world can be a really dirty place. Coffee mugs get jostled, flowerbeds get weeded, and home plates get slidden into. In a world where common stains can be mere moments away, you need a clean that can stand up to them. Tide PODS Free & Gentle PODS laundry detergent is here with the cleaning power you want, free of dyes and perfumes, and is specially formulated for those with sensitive skin. Tide PODS Free & Gentle laundry detergent is dermatologist recommended and certified by the NEA and NPF.By combining concentrated detergent, powerful stain removers, and color protectors into one convenient laundry pac, Tide PODS Free & Gentle laundry detergent gives you the clean you need with the convenience of drop-in-and-done. All without the dyes and perfumes you're trying to avoid. But the news gets even better. Tide PODS Free & Gentle laundry detergent works in any machine, even if you don't normally use an HE detergent, and delivers exceptional cleaning even in cold water. Just place it in the washing machine drum before clothing and you're good to go. Get the clean of Tide, the #1 brand used by dermatologists, with the added convenience of Tide PODS Free & Gentle laundry detergent in every load, every time, for every family member. Experience the trusted power of Tide in a detergent that is specifically designed for sensitive skin, Tide PODS Free & Gentle laundry detergent.
Tide Free & Gentle Liquid Laundry Detergent, 84 fl oz, 64 Loads, 84 Fluid ounce, $12.99
Face it, the world can be a really dirty place. Coffee mugs get jostled, flowerbeds get weeded, and home plates get slidden into. In a world where common stains can be mere moments away, you need a clean that can stand up to them. Have peace of mind with Tide Free & Gentle Liquid Laundry Detergent. You can trust Tide Free & Gentle to provide a superior clean that is gentle on your skin. Our advanced formula is specially designed to deliver a deeper clean without the use of dyes or perfumes, ensuring that your clothes are thoroughly cleansed with a specially formulated detergent for those with sensitive skin.Trust the brand that dermatologists recommend. Tide, the #1 brand used by dermatologists, understands the importance of caring for your skin. Our Free & Gentle formula has been meticulously crafted to provide an exceptional cleaning performance while being kind to your skin. Feel confident knowing that you are using a detergent that is recommended by the experts.Tide Free & Gentle Liquid Laundry Detergent is free of dyes and perfumes, making it ideal for those with sensitivities or allergies. Our hypoallergenic formula is designed to provide a gentle and non-irritating laundry experience for everyone in your family.Tide Free & Gentle Laundry Detergent works in any machine, whether you have a top-loading or front-loading machine, and is designed to work even in cold water delivering outstanding performance every time. That's not only good for your sense of clean, it's also good for your energy bill. Experience the trusted power of Tide in a detergent that is specifically designed for sensitive skin. Try Tide Free & Gentle Liquid Laundry Detergent today and enjoy a deeper clean that is gentle on your skin. With its dermatologist-recommended, dye-free, and perfume-free formula, this detergent provides peace of mind and exceptional cleaning results.
Tide Pods Detergent, Original, Pacs, 20 Each, $8.99
Works on 100% of common stains. Coldwater clean. 3 in 1 = detergent + stain remover + color protector. Anti-theft. Cleans in cold water. Free of phosphates. Contains no phosphates. Dissolves in all temperatures. Formula made with 100% renewable wind power electricity.
Tide Free & Gentle Liquid Laundry Detergent, 132 fl oz, 100 Loads, 132 Fluid ounce, $19.99
Face it, the world can be a really dirty place. Coffee mugs get jostled, flowerbeds get weeded, and home plates get slidden into. In a world where common stains can be mere moments away, you need a clean that can stand up to them. Have peace of mind with Tide Free & Gentle Liquid Laundry Detergent. You can trust Tide Free & Gentle to provide a superior clean that is gentle on your skin. Our advanced formula is specially designed to deliver a deeper clean without the use of dyes or perfumes, ensuring that your clothes are thoroughly cleansed with a specially formulated detergent for those with sensitive skin.Trust the brand that dermatologists recommend. Tide, the #1 brand used by dermatologists, understands the importance of caring for your skin. Our Free & Gentle formula has been meticulously crafted to provide an exceptional cleaning performance while being kind to your skin. Feel confident knowing that you are using a detergent that is recommended by the experts.Tide Free & Gentle Liquid Laundry Detergent is free of dyes and perfumes, making it ideal for those with sensitivities or allergies. Our hypoallergenic formula is designed to provide a gentle and non-irritating laundry experience for everyone in your family.Tide Free & Gentle Laundry Detergent works in any machine, whether you have a top-loading or front-loading machine, and is designed to work even in cold water delivering outstanding performance every time. That's not only good for your sense of clean, it's also good for your energy bill. Experience the trusted power of Tide in a detergent that is specifically designed for sensitive skin. Try Tide Free & Gentle Liquid Laundry Detergent today and enjoy a deeper clean that is gentle on your skin. With its dermatologist-recommended, dye-free, and perfume-free formula, this detergent provides peace of mind and exceptional cleaning results.
Tide Plus A Touch of Downy Liquid Laundry Detergent, April Fresh Scent, 59 Loads, 84 Fluid ounce, $12.99
From America's #1 detergent*, Tide with a Touch of Downy liquid laundry detergent combines Tide's powerful cleaning with the freshness of Downy's iconic April Fresh scent.Tide with a Touch of Downy is formulated to work on 100% of common stains, even in cold water. It keeps your whites white and colors colorful while providing the Downy scent you love, wash after wash.Tide's HE Turbo Clean detergents feature Smart Suds technology. The quick-collapsing suds clean faster and rinse out quicker, even in cold cycles.The Tide clean and Downy scent you love is also available in our Tide with a Touch of Downy Power PODS laundry pacs.*Tide, based on sales, Nielsen laundry detergent category
All Detergent, with Stainlifters, Free Clear, 88 Fluid ounce, $15.99
Water. C12-15 Alcohols Ethoxylated: Stainlifter. Sodium Laureth Sulfate: Stainlifter. Sodium Carbonate: Adjusts pH. Tetrasodium Iminodisuccinate: Improves cleaning. Sodium Cocoate: Reduces foam. Sodium Polyacrylate: Prevents dirt redeposition. Fluorescent Brightener 28 Sodium Salt: Brightens colors & whites. Benzisothiazolinone: Inhibits microbial contamination in product. No. 1 brand recommended by dermatologists allergists & pediatricians for sensitive skin. Removes 99% of the top everyday & seasonal allergens (Dog and cat dander, dust mite matter, ragweed pollen, grass/tree pollen. All is not intended to treat or prevent allergies). Care beyond clean. 100% free of perfumes & dyes. Tough on stains gentle on skin. Hypoallergenic. Safe for septic systems. Works effectively, even in cold water. As always, contains no phosphates. Safer Choice: Meets U.S. EPA safer products standards. epa.gov/saferchoice
Tide Tide Laundry Detergent Pacs, Original, 25 Ct., 25 Each, $12.99
There are two things that let you know your clothes are clean: they look good, and they smell good. Now, you can get the confidence of both benefits in one laundry detergent with Tide Power PODS Ultra Oxi with Odor Eliminators. It's the perfect solution for busy families who do a lot of laundry, and want results they can trust every time. No matter how big or how dirty, one Tide Power PODS with OXI Odor does the work of two regular Tide laundry PODS to get the job done right the first time. No pretreating, no scrubbing, no last-ditch laundry hacks, just a true Tide clean. But it's about more than fighting stains and odors. Tide Power PODS Ultra OXI Odor is designed to make your life easier. Since Tide Power PODS Ultra OXI bring cleaning and odor-fighting together in one, you get drop-in-and-walk-away convenience with a trusted Tide clean every time. Place the Tide PODS in your washing machine drum, then add your clothes, and get the certainty of knowing you'll get that clean in any machine, even in cold water, even if you don't normally use an HE detergent. That's not only better for your sense of clean, it's also better for your energy bill, the planet, and your wallet. Get the power and the confidence of a Tide detergent clean every time. Removes stains and odors without pretreating or scrubbing
Tide Liquid Laundry Detergent, Original, 132 fl oz, 100 Loads, 132 Fluid ounce, $19.99
America's #1 detergent*, now even better. This Tide liquid laundry detergent has an improved formula engineered to attack tough body soils.Tide's HE Turbo Clean detergents feature Smart Suds technology. The quick-collapsing suds clean faster and rinse out quicker, even in cold cycles.Tide HE laundry detergent keeps your whites white and your colors colorful with a refreshing scent, wash after wash.Available in Original and Clean Breeze scents.The Tide clean you love is also available in Tide PODS laundry pacs.* Tide, based on sales, Nielsen laundry detergent category
Tide Tide Ultra Oxi with Odor Eliminators Liquid Laundry Detergent , 94 Loads,, 132 Fluid ounce, $19.99
There are two things that let you know your clothes are clean: they look good, and they smell good. Now, you can get a concentrated detergent that works on stains AND eliminates odor with Tide Ultra Oxi with Odor Eliminators Liquid Laundry Detergent - the ultimate concentrated detergent for a superior clean and great smelling laundry experience. Discover the power of America's #1 trusted detergent* and unlock a world of trusted results. It's the perfect choice for busy families who do a lot of laundry and want results they can trust every time.No matter how big or how dirty, Tide Ultra OXI with Odor Eliminators Liquid Laundry Detergent helps remove tough stains with its built-in pretreaters making your life and laundry process easier.Not only does Tide Ultra Oxi with Odor Eliminators Liquid Laundry Detergent fight tough stains, but it also leaves your clothes smelling fantastic. Experience the joy of clean and fresh laundry all at once. With every wash, your clothes will come out brilliantly clean and irresistibly fragrant.See and smell the difference of looking good and smelling great. Tide Ultra Oxi with Odor Eliminators Liquid Laundry Detergent takes your laundry routine to the next level. Experience the confidence that comes with knowing your clothes look and smell their absolute best. Tide Ultra Oxi with Odor Eliminators delivers a powerful clean, even in cold water. Now, you can enjoy the convenience of cold-water washing without compromising on cleanliness.Experience the power of Tide Ultra Oxi with Odor Eliminators Liquid Laundry Detergent and unlock the secret to cleaner, fresher, and more vibrant laundry today. Get America's #1 detergent brand**, and fight your toughest laundry problems with confidence and power.*Voted most trusted laundry brand by American shoppers based on the 2024 BrandSpark American trust survey.**based on sales
Tide Liquid Laundry Detergent, Original, 84 fl oz, 64 Loads, 84 Fluid ounce, $12.99
America's #1 detergent*. Available in Original scent. The Tide clean you love is also available in Tide PODS laundry pacs. * Tide, based on sales, Nielsen laundry detergent category
Tide Free & Gentle Liquid Laundry Detergent, 105 fl oz, 80 Loads, 105 Fluid ounce, $18.99
Face it, the world can be a really dirty place. Coffee mugs get jostled, flowerbeds get weeded, and home plates get slidden into. In a world where common stains can be mere moments away, you need a clean that can stand up to them. Have peace of mind with Tide Free & Gentle Liquid Laundry Detergent. You can trust Tide Free & Gentle to provide a superior clean that is gentle on your skin. Our advanced formula is specially designed to deliver a deeper clean without the use of dyes or perfumes, ensuring that your clothes are thoroughly cleansed with a specially formulated detergent for those with sensitive skin.Trust the brand that dermatologists recommend. Tide, the #1 brand used by dermatologists, understands the importance of caring for your skin. Our Free & Gentle formula has been meticulously crafted to provide an exceptional cleaning performance while being kind to your skin. Feel confident knowing that you are using a detergent that is recommended by the experts.Tide Free & Gentle Liquid Laundry Detergent is free of dyes and perfumes, making it ideal for those with sensitivities or allergies. Our hypoallergenic formula is designed to provide a gentle and non-irritating laundry experience for everyone in your family.Tide Free & Gentle Laundry Detergent works in any machine, whether you have a top-loading or front-loading machine, and is designed to work even in cold water delivering outstanding performance every time. That's not only good for your sense of clean, it's also good for your energy bill. Experience the trusted power of Tide in a detergent that is specifically designed for sensitive skin. Try Tide Free & Gentle Liquid Laundry Detergent today and enjoy a deeper clean that is gentle on your skin. With its dermatologist-recommended, dye-free, and perfume-free formula, this detergent provides peace of mind and exceptional cleaning results.
Tide Tide Ultra Oxi Liquid Laundry Detergent, 59 Loads, 84 fl oz, 84 Fluid ounce, $12.99
Tide Ultra OXI liquid laundry detergent provides built-in pre-treaters to remove even the toughest stains. It is now more concentrated to provide more stain removal and freshness and less water*.Also try our small but powerful Tide PODS laundry pacs.Measure your loads with cap. For medium loads, fill to bar 1. For large loads, fill to bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer.* vs. previous formula
Gain +Aroma Boost Detergent, Original, 88 Fluid ounce, $12.99
50% more fresh (Freshness ingredients vs. Cheer detergent). Free of phosphates. Cleans in cold water. Concentrated formula vs. formula as of 08/01/21. Formula made with 100% renewable wind power electricity.
All Detergent, Free Clear, 36 Fluid ounce, $8.59
Removes 99% of top everyday & seasonal allergens (Dog and cat dander, dust mite matter, ragweed pollen, grass/tree pollen, all free clear is not intended to treat or prevent allergies). No. 1 brand recommended by dermatologists allergists & pediatricians for sensitive skin. Care beyond clean. 100% free of perfumes & dyes. HE. Safe for all washing machines. Tough on stains. Gentle on skin. Hypoallergenic. Safe for septic systems. Works effectively even in cold water. As always contains no phosphates. Safer Choice: Meets U.S. EPA safer products standards. epa.gov/saferchoice. Safer choice certified products meet the EPA's safer product standards.
Tide Coldwater Clean Fresh HE Turbo Clean Liquid Laundry Detergent, 84 fl oz, 59 loads, 84 Fluid ounce, $12.99
Tide Plus Coldwater HE Turbo Clean Laundry Detergent offers the brilliant clean and color protection even in cold water. It's specially formulated for cold water conditions, giving you brilliant clean and using 50% less energy when you switch loads from warm to cold. It is formulated with HE Turbo Clean technology and is recommended by leading high efficiency washing machine manufacturers (1). Unlike many HE compatible laundry detergents that can slow machines down with over-sudsing, this turbo-charged formula quickly collapses suds and targets tough stains. Try Tide PODS with 3-in-1 chamber technology that cleans, protects coluors and removes stains even in cold water.(1) Based on co-marketing agreements
Tide PODS Laundry Detergent Pacs, Original Scent, 42 Count, 42 Each, $12.99
A surprisingly powerful clean in one step-even in cold water. Tide PODs work on 100% of common stains, including grease stains, giving you the clean and freshness you know and love in any water condition. Thanks to Coldzymes, Tide PODs powerfully remove stains in cold water. Tide PODs are designed with a 3-in-1 concentrated detergent combination of stain removers and color protector to leave fabrics looking bright and smelling fresh with its Original scent. Toss Tide PODS into the wash before adding laundry to watch them dissolve completely in either hot or cold water. When it comes to choosing a laundry detergent that works on all of life's messes, don't pay for water. Pay for 50% more cleaning power.*Get the clean of Tide, the #1 brand used by dermatologists, with the added convenience of Tide PODS in every load, every time. Experience the trusted power of Tide in a detergent, choose America's #1 trusted detergent brand.***vs. leading baking soda liquid detergent brand-based variant** Voted most trusted laundry brand by American shoppers based on the 2024 BrandSpark American trust survey.
Woolite Laundry Detergent, All Clothes, 50 Ounce, $13.49
33 loads. Keep clothes looking like new (Protects against fading for up to 30 washes) No harsh ingredients (Gently cleans without harshness). Free from optical brighteners, phosphates, bleach, & dyes. He: high efficiency. Woolite keeps your clothes looking like new (Protects against fading for up to 30 washes). Woolite All Clothes effectively cleans without the harshness. It's free from optical brighteners, phosphates, and bleach. It won't cause fading, shrinking, or stretching. Woolite All Clothes is perfect for your go-to blouse and all of your clothes. Caring Helpers: Tetrasodium glutamate diacetate (prevents fading). Cellulose (removes fuzz). Gentle Cleaners: Combination of ingredients to gently remove stains, while protecting your clothes. Coconut soap (tea cocoate) sodium laureth sulfate c10-16 alcohols ethoxylated sodium (c10-16) alkyl benzenesulfonate. Scents: Fragrance to add a light fresh scent. Contains no phosphorus. Health. Hygiene. Home. www.rbnainfo.com. Questions? 1-800-228-4722. For ingredient and other information, www.rbnainfo.com.
Tide Liquid Laundry Detergent, Clean Breeze, 132 fl oz, 100 Loads, 132 Fluid ounce, $19.99
America's #1 detergent*, now even better. This Tide liquid laundry detergent has an improved formula engineered to attack tough body soils.Tide's HE Turbo Clean detergents feature Smart Suds technology. The quick-collapsing suds clean faster and rinse out quicker, even in cold cycles.Tide HE laundry detergent keeps your whites white and your colors colorful with a refreshing scent, wash after wash.Available in Original and Clean Breeze scents.The Tide clean you love is also available in Tide PODS laundry pacs.* Tide, based on sales, Nielsen laundry detergent category
Tide Tide Ultra Oxi Liquid Laundry Detergent, 94 Loads, 132 fl oz, 132 Fluid ounce, $19.99
Tide Ultra OXI liquid laundry detergent provides built-in pre-treaters to remove even the toughest stains. It is now more concentrated to provide more stain removal and freshness and less water*.Also try our small but powerful Tide PODS laundry pacs.Measure your loads with cap. For medium loads, fill to bar 1. For large loads, fill to bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer.* vs. previous formula
Xtra Detergent, Mountain Rain, 139.2 Fluid ounce, $6.99
America's no. 1 value brand (based on total wash loads sold). Contains no phosphates. Our Commitment: Green-e: Certified renewable energy. Made with 100% certified renewable electricity. Not tested on animals. Cleans in cold water. Proud supporter of arbor day foundation.
Dreft Dreft Newborn Baby Detergent, 32 loads, 46 Fluid ounce, $11.49
Dreft Newborn baby liquid laundry detergent is specially formulated to be gentle on delicate skin and cleans better than the leading free detergent. With a legacy of over 90 years and the title of the #1 pediatrician recommended baby detergent brand, Dreft has been the trusted choice of countless new parents and baby shower gifters.Wrap your newborn baby in the comfort of snug and cozy fabrics that have been lovingly washed with Dreft's hypoallergenic formula. Dreft is tough on infant stains and odors, like milk and spit-up, yet gentle on sensitive skin. Dreft strikes the perfect balance to ensure your baby's clothes are beautifully clean without the worries. Dreft's dermatologist-tested scent is carefully crafted for sensitive skin with delightful freshness experience, and made with NO added chlorine, dyes, or phosphates.When you choose Dreft Newborn baby liquid detergent, you can have peace of mind knowing that you're selecting a product that not only keeps your baby's clothes feeling incredibly comfortable but also leaves them smelling fresh and pleasant, wash after wash. For an extra boost of baby freshness that lasts up to 6 times longer*, add Dreft laundry scent booster beads to your laundry routine. Dreft laundry scent booster beads infuse each load with a burst of long-lasting fragrance, ensuring that your baby's clothes remain irresistibly fresh.*from wash until wear vs. leading liquid detergent alone.