1. In a bowl with a mixer, beat 3⁄4 cup softened butter, 1 cup sugar, and 1⁄2 cup light brown sugar on medium speed until fluffy. Add 2 eggs and 2 teaspoons vanilla; beat, scraping sides of bowl until fully combined.
2. Whisk 3 1/2 cups flour, 1 teaspoon each baking soda and kosher salt in a bowl; add to the butter mixture and beat until just combined.
3. Heat oven to 350°F. Scoop rounded tablespoons of dough and roll into balls. Toss each ball into 1⁄2 cup coating of your choice (see tips) Arrange on parchment-lined baking sheets about 2 inches apart. Bake until the cookies are golden on the bottom, 8–10 minutes.
4. While they bake, unwrap the Hershey's candies of your choice (see tips for ideas). When the cookies are done baking, remove from oven and immediately press a Hershey's candy into the center of each cookie. Transfer cookies to a cooling rack and repeat with remaining dough.

Coating Ideas:

• Granulated Sugar
• Chocolate Jimmies
• Nonpareil Sprinkles
• Demerara Sugar

Candy Ideas:

• Hershey Kisses
• Hersheys Hugs
• Hersheys Kisses Cookies 'n Creme
• Reese's Miniature Cups
• Rolo